Track custom user actions (Goals)

Insightly allows you to track specific user actions beyond pageviews, known as Goal (signup, newsletter subscribe, checkout initiated, etc.).

• This helps you understand what visitors do
• Improve the revenue predictions

You can track goals using three methods:

1. Client-side tracking (simple)

Add a JavaScript snippet where the conversion occurs (e.g., on a "thank you" page after signup, when a user clicks a button, etc.).

Basic usage

window?.insightly('goal_name');

Rules for

goal_name:

• Use lowercase letters.
• Numbers, underscores (_), and hyphens (-) are allowed.
• Maximum 32 characters.

Rules for custom parameters:

goal_name:

• Property names: lowercase letters, numbers, underscores (_), and hyphens (-) only. Max 32 characters.
• Property values: any string, max 255 characters.
• Limits: maximum 10 custom parameters per event.

2. HTML data attributes (simple)

Track goals automatically when users click on any element with the

Basic usage

<button insightly-goal='initiate_checkout'>Buy Now</button>

In this example Insightly will send a goal with the name .

Advanced usage with custom parameters

Add additional

<button insightly-goal="pricing_plan_selected" insightly-goal-price="49" insightly-goal-plan-type="pro">
  Subscribe to Pro Plan
</button>

In this example DataFast will send a goal with the name